Campaign '91 | Campaign '92 | Campaign '93 | Campaign '94 | Advertisers Mailing

Project: 1991 Advertising sales drive for AllerHande Magazine 1992
Title: Sundry (Allerhande) suggestions to get into the Albert Heijn shopping cart
Mini shopping cart, containing sales promotion materials.
Agency: Rapp & Collins - Amsterdam, Account: Otto Gerz.
Concept: Steye Nijenbandring de Boer. Art: Gerard Prins. Copy: Steye Nijenbandring de Boer / Marien Faber.
Photography: Chris Hutter
Illustrations: varios authors. Agent: The Art Box - Amsterdam
Awards: Bronze Letter, Silver Ruler (nomination), EDMA Award, Echo Leader Award
AH car super
AH 91 car int
Allerhande Calendar '91Allerhande Calendar '91Allerhande Calendar '91
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Project: 1992 Advertising sales drive for AllerHande Magazine 1993
Title: Food for Marketeers with products of the pen (literary: pen fruit) for desert
Box containing a napkin, silverware, a book with 14 short stories about food, cooking and shopping by famous Dutch writers, plus sales promotion materials.
Agency: Rapp & Collins - Amsterdam, Account: Otto Gerz.
Concept & Art: Gerard Prins. Copy: Dick Kalvenhaar, Constance Hanssens.

Illustrations: Pierre Dalla Palma (calendar), Hans Kennis (book cover). Agent: The Art Box, Amsterdam
Awards: Silver Letter, EDMA Award
Food for Marketeers with penfruit for desertSP materials: calendar, statistics and tariff booklet, letter and direct response card
AH calendar 92 - Cheese
AH calendar 92 introductionAH calendar 92 - SlimmingAH calendar 92 - Sweet bread
AH calendar 92 - Holiday kitchenAH calendar 92 - WineAH calendar 92 - Christmas & New Year
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Project: 1993 Advertising sales drive for AllerHande Magazine 1994
Title: Decisive instrument for a crushing performance on the shop floor
One square meter of typical AH shop-floor tiling, containing sales promotion materials.
Agency: Cybernetics - Amsterdam, Account: Otto Gerz.
Concept & Art: Gerard Prins. Copy: Steye Nijenbandring de Boer / Marien Faber.
Photography: Chris Hutter (shop Floor), Adam Savitch (calendar).
Awards: Silver Letter, EPICA/Kodak Pro Prize for outstanding photography (Adam Savitch).
Desicive instrument for a crushing performance on the shop floor
AH 93 interior:  SP materials: calendar, statistics and tariff booklet, letter and direct response card
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Project: 1994 Advertising sales drive for AllerHande Magazine 1995
Title: Where do you (want to) stand?
Mini kitchen cabinet containing sales promotion materials.
Agency: Gerz & Prins - The Hague, Account: Otto Gerz.
Concept: Otto Gerz, Gerard Prins. Art: Gerard Prins; copy: Dick Kalvenhaar.
"Cupboard Art": Jos van Uytrecht, Fred Burg & Erik van Houten. Agent: The Art Box - Amsterdam.

Photography: Chris Hutter
Waar wilt u staan?
AH 94 interior:  SP materials: calendar, statistics and tariff booklet, letter and direct response cardAH 94 cal dicht open 1
AH 94 calendar - Spicy kitchenAH 94 calendar - EasternAH 94 calendar - Summer Salads
AH 94 calendar - Sunny kitchen specialtiesAH 94 calendar - Poultry and GameAH 94 calendar 6
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Project: Advertisers Mailing, T1, 1995
Title: Necessary Evil... Or added value?
Agency: Gerz & Prins, Account: Otto Gerz.
Art: Gerard Prins, Copy: Dick Kalvenhaar.
Photography: Chris Hutter.
Noodzakelijk kwaad...

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