Three Crazy Days | Repositioning Campaign

Project: Three Crazy Days sales promotion campaign
Theme: Three Crazy Days in de Bijenkorf
Agency: Young & Rubicam - Amsterdam.
Concept & Art: Gerard Prins
Copy: Frits Rijksbaron.
Photography: Paul Wensveen.
Media: Newspapers, OOH, in-store.
Awards: Golden Effie (NL), New York Advertising Festival.
Announcement ad: Tomorrow we reveal the craziest store in the Netherlands
3DD Teasers hor3DD teasers vert3DD dwaas probleem
3DD teasers paperAnnouncement ad: Tomorrow we reveal the craziest store in the Netherlands Announcement ad: Tomorrow we reveal the craziest store in the Netherlands
Launch day: Some revelatory facts about the Three Crazy Days
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Project: Repositioning campaign
Theme: You're better off in de Bijenkorf
Agency: Young & Rubicam - Amsterdam
Art: Gerard Prins, Jan-Aart Jongeneelen
Copy: Frits Rijksbaron
Typography: Richard Wagner

Photography: Paul Wensveen, Chris Hutter
Media: Newspapers
Bij Rep 5Bij Rep 1Bij Stuyvesant
Bij Rep 2Bij Rep 3Bij Rep 4
Bij UtrechtBij VaderdagBij Lego world
 Bij Deli 1Bij Deli 2

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