Project: "Half of Holland" international PR campaign
Theme: Imagine what would happen to Holland without the clients of the Postbank
Agency: PMSvW/Y&R - Amsterdam
Concept & Art: Gerard Prins
Copy: Hans van Walbeek

Photography: Rijksmuseum - Chis Lewis; Volendam opera choir - Boudewijn Neuteboom
Illustrations: the Night Watch (Rembrandt imitation) - Hans Reisiger; Skinny Bridge (van Gogh style) - Paul Slater
Agent: The Art Box - Amsterdam
Media: New York Times, international business magazines
Imagine what would happen to Holland without the clients of the Postbank
Imagine what would happen to Holland without the clients of the PostbankImagine what would happen to Holland without the clients of the Postbank

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